Interserve, Incorporated, a leading merchandising display company for builders, consumer and hardware markets, today launched a refresh of its corporate brand, unveiling a new logo. Interserve’s new brand identity represents the company’s mission to enable seamless, integrated merchandising services for the design, manufacture and fulfillment of product sampling kits, point-of-purchase displays, merchandising tools and retail fixtures.
“The launch of our new brand logo kicks off an exciting new era at Interserve and really speaks to who we are as a company – multidimensional, dynamic, and modern,” said Susan Laten, president, Interserve, Inc. “We’re proud to be ahead of the curve in a rapidly changing industry, and our new brand identity conveys how far Interserve has come in its 50-year history. We’ve evolved from a small wood manufacturing facility to a multifaceted producer of an ever increasing variety of displays and merchandising aids in industries ranging from automotive products and toys to hardware and building supplies.”
“The launch of our new brand logo kicks off an exciting new era at Interserve and really speaks to who we are as a company – multidimensional, dynamic, and modern,” said Susan Laten, president, Interserve, Inc.
For more than five decades, Interserve has been delivering innovative products and technologies for brands and retailers across the country, leveraging the capability to make a wide range of products in house, rather than subcontracting product manufacturing.
This range includes samples, sample kits, fan decks, signs, wallboards, counter displays, and floor displays. Wood and engineered wood products are cut and machined, and wood is stained/painted and top coated in its Belvidere facility. As a single source for product sampling kits and displays, Interserve is an ideal partner to support Fortune 500 companies’ marketing programs. Integrated design, manufacturing and fulfillment programs are tailor-made to fit its customers’ particular needs.
The new logo, evocative of a modern rooftop structure, is a vibrant new take on Interserve’s prior logo, which represented the company for nearly three decades. It also reflects the company’s recent 2013 acquisition by leading point-of-purchase display producer United Displaycraft, based in Des Plaines, Illinois.
“The evolution of Interserve’s brand identity showcases the organization as a powerful, proven and progressive design and manufacturing company at the center of an increasingly complex industry,” said Rich Carrigan, President of United Displaycraft. “Interserve’s products and services help create connections between leading brands and the shoppers who need them. The reinvention of the logo symbolizes an ever-evolving spirit at Interserve and our commitment to innovating, designing and producing effective solutions, all under one roof.”
To better reflect the evolution of the business and the markets Interserve serves, the company has also updated its website at www.InterserveInc.com. While the brand, logo and website have changed to better represent what the company is today, Interserve’s value proposition remains the same – to leverage its unique, in-house combination of manufacturing capabilities, design resources and deep industry expertise to develop merchandising solutions that connect brands to shoppers in powerful ways.